Business Wire - CommonHealth’s Quantum Group Named DTC Agency Of The Year; Agency’s Campaign Aids in Schering-Plough’s Clarinex Win for “Brand of the Year”
Business Editors
PARSIPPANY, N.J.–(BUSINESS WIRE)–Nov. 14, 2002
CommonHealth today announced that The Quantum Group, its agency dedicated exclusively to building consumer healthcare brands, was awarded “Agency of the Year” honors by the DTC (direct-to-consumer) Perspectives magazine reader’s poll.
The company’s work was also recognized as contributing to Schering-Plough’s Clarinex(R) (desloratadine) win for “DTC Brand of the Year.”
CommonHealth (www.commonhealth.com) is the world’s leading healthcare-communications network and a WPP Group (LSE: WPPL.L; NASDAQ/ADR: WPPGY; www.wpp.com) company.
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“We are thrilled to receive this award from an organization that has emerged as the voice of the DTC industry,” said Stu Klein, president of The Quantum Group. “As the pioneering DTC agency, The Quantum Group has helped our clients succeed across numerous categories over the years, culminating in our role as the agency for the DTC Brand of the Year, Clarinex.”
Executive vice president, chief creative officer Kathy Jenkins added, “Awards for both Quantum and Clarinex? This is the very essence of a win/win’ situation!”
The awards were announced last night at the DTC Perspectives-hosted “Perspectives on Excellence” awards dinner, which was held at the Parsippany Hilton Hotel in Parsippany, NJ.
CommonHealth comprises The Quantum Group, Thomas Ferguson Associates, Adient, Noesis Healthcare Interactions, The Xchange Group, Health Learning Systems, ProCom International, The Conectics Group, MBS/Vox, Enterprise IG Health, EinsonHealth, MD/Salud, Shire Health New York, CommonHealth Europe, CommonHealth Australia and CommonHealth Kyowa.
CommonHealth also has partnerships with the following companies: Ogilvy Healthcare Network, CIA Medianetwork, Medical Broadcasting Company (MBC), Pedagogue Solutions, PDI and SoftWatch.
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