Knight Ridder/Tribune Business News - Schering-Plough Wages Ad Campaign to Shift Patients to Clarinex.
By Bernard J. Wolfson, The Orange County Register, Calif. Knight Ridder/Tribune Business News
Aug. 7–Sarah Gerrick of Santa Ana was dismayed recently when her family’s health insurer, Health Net Inc., informed her of a sharp increase in the copayment for Allegra, a prescription drug that she and her three children take for their allergies.
Health Net had removed Allegra and another nonsedating antihistamine, Claritin, from its list of preferred medications and replaced them with Clarinex, a new drug that many allergists say has no track record.
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If Gerrick switched to …
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